Product Feed Optimization
Connect Google Merchant Center and BrandyBee reads your feed alongside the live product pages behind it. You see exactly which products are disapproved or incomplete, why, and what to change. Fixes are written back to your own store, never to Google, so the correction holds at the source instead of being undone on the next sync.
- Every feed issue, product by product
- Fixes applied in your own store
- Read-only access to Google
Get started in 3 simple steps
Connect Merchant Center
Link your Google account and choose the Merchant Center account you sell from. BrandyBee only ever reads it.
See What Is Wrong
Each product gets a plain list: missing barcode, no shipping weight, no Google category, incomplete Shopping attributes, or a page that disagrees with the feed.
Fix It at the Source
Confirm the fix and BrandyBee writes it to your Shopify product, so it flows into the feed on the next sync and the issue stops coming back.
Frequently asked questions
It reads the item-level issues Google reports for each product, then checks the live product page behind that listing. Missing barcodes, missing shipping weight, no Google product category, incomplete Shopping attributes, and a price or availability that disagrees between page and feed all surface product by product.
You confirm the value and BrandyBee writes it to the right product or variant: the barcode, the shipping weight, the Google product category, or Shopping attributes like gender, age group, size, and color. It will never invent a barcode for you.
That is one of the things it flags. A feed that says in stock while the page says sold out, or a price that does not match, is a common reason Google suppresses a listing. BrandyBee shows you both sides so you can see which one is wrong.
No. Merchant Center powers free Shopping listings as well as paid ones, so a clean, complete feed is worth having whether or not you are spending on ads.
Connecting Google is available on the Growth plan and up. Once connected, feed issues appear alongside the rest of each product page score, so you fix the page and the feed in the same place.
A product feed is the structured list of your products that Google Merchant Center reads: title, description, price, availability, image, barcode, product category, and shipping. Google Shopping and free listings are built from it, so a product with a missing or contradictory field is a product that does not get shown.
Usually something is missing rather than wrong: no barcode, no shipping weight, no Google product category, or required attributes like gender and age group left empty. The other common cause is a mismatch, where the feed says one price or stock status and the live page says another. BrandyBee separates the two so you know which you are dealing with.
Not in the usual sense. Feed tools sit between your store and Google and rewrite the feed in transit, which means the underlying data stays wrong. BrandyBee fixes the product in your store, so the feed comes out correct on its own and every other channel reading that product gets the fix too.
Ready to try Product Feed Optimization?
Be among the first e-commerce brands to experience BrandyBee. Start free with 30 credits.