Playbooks, news, inspirations, and data for growing your store, search, conversion, content, and AI.
Original data on 196,484 products from 1,000 Shopify stores popular with US shoppers: titles, images, descriptions, prices, discounts and stock.
Google Shopping ads have no keywords. They run on your product data. Here are the fixes that matter most, with numbers from 1,000 Shopify stores.
The numbers behind AI shopping: how many people use AI to shop, how AI traffic converts, whether shoppers let agents buy, and what the market could be worth.
What product schema needs for Google and AI shopping, which fields 103 Shopify stores leave out, and how to fix GTINs, policies and duplicate blocks.
A field guide to Merchant Center disapprovals: what each issue does, where to fix it in your store, and how often it showed up in 123 Shopify stores.
How many images an ecommerce product page needs, by category, from 21,968 products in 124 Shopify stores, plus the image types each category uses and Google's rules.
Every guide says to test both. I looked at 45 product ads that have run on Meta for six months or more to see what the image actually shows, and what to put in yours.
How to test Meta ad creatives properly: the hypothesis, the right test type, the budget, how long to run it and how to read the winner, built on Meta's own guidance.
Offer banners, demos, reviews, benefit graphics, lifestyle scenes and product shots, ranked with data from 578,750 Meta ads and 386 long-running ecommerce ads.
A product can be stuck in three different places before it ever ranks. Here is how to find which one, and how to build collection pages that match what people actually search.
There are 1,193 SEO apps in the Shopify App Store and 71% of the rated ones sit at 4.8 stars or higher. Here is what the 18 that stores actually run do, feature by feature.
We ran the same product through every AI product description generator we could get into. Here is what each one costs, what it actually produced, and the two things not one of them does.
Traffic without orders almost always has a specific, findable cause. Here is how to check whether it is your traffic, your product page, or friction in the buying journey, with the exact reports to look at in Shopify, GA4, Search Console, and Clarity.
We built real pages with PageFly, GemPages, EComposer, Replo, Instant and PagePilot. What each one costs, where each one breaks, and which fits your store.
A real Shopify walkthrough: pick a provider, connect the app, sync your first product, price it to make money, and launch, the step every other guide skips.
Roughly 76% of print on demand stores are gone by year three. Three that made it, and the pattern behind every one of them.
We ran 100 real shopping questions through ChatGPT and Google AI Mode, then audited all 138 products they recommended. The two agreed only 38% of the time.
A breakdown of 20 successful Shopify print-on-demand stores, the brand narratives, trust signals, and product-page moves that turn POD into real brands.
15 winning Shopify dropshipping stores broken down, how the best use framing, trust, and product-page design to sell globally sourced products.
